Nothing is more frustrating and demoralising than having drivers sitting around, with their meters off, waiting for customers or accounts to book a car!
For drivers, controllers and operators to make money, your fleet needs to be on the move, with passengers on board. There are many ways to attract business and no doubt, you’ve tried all or most: from simple vehicle graphics; business card and flyer distribution through letterboxes; local radio or print advertising or even regional TV or cinema. You might even be proficient in your use of social media such as Facebook and Twitter and attract ‘friends’ and ‘followers’ who are – or will become, regular customers…
But many of these traditional methods of marketing rely on blasting out your marketing message to the highest number of people possible. This approach assumes that the more people see (or hear) your message, the better your chances of attracting custom. The drawback is that you have to invest a lot of money across a wide field and on messages most people quickly forget or instantly ignore.
Your fleet… in their pocket
With text-messaging, you avoid wasting time and money chasing the wrong customer, such as people who do not want or need your service – Your customer database only contains the mobile numbers of previous customers with a history of bookings and who have already invested in your service by travelling with you previously.
Communicating in a digital age
The principal point of SMS is that you are able to fully utilise the way people are communicating in the digital age. Ofcom research says that the proportion of adults who personally own or use a mobile phone in the UK is about 93%, 61% of whom are using a smartphone.
People respond to text messaging because it is immediate, engaging and feels personal. In fact, the majority of text messages are read within three minutes of receipt and many within twenty seconds. Consumers are used to having email inboxes stuffed with spam and other uninvited advertising. Most of us don’t check inboxes more than twice a day, on average, whereas text messages cry out for an immediate response because it feels like a private conversation.
In a nutshell, SMS works
Text messaging is instant and customers clearly prefer to both read and interact with the message – especially if you combine SMS with promotional voucher codes such as money-off deals. No other marketing tool can offer a similar success rate, making SMS Marketing one of the most effective ways to get your message to your customer.
Indeed, Jed Alpert, who wrote “The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone,” said of texting: “It’s the most pervasive form of communication there is.”
To drive your business, let’s talk about texting!